IBM Cognos Predictive Analytics or SPSS

Predictive analytics helps an organization predict with confidence what will happen next so that smarter decisions and improved business outcomes can be made. IBM offers easy-to-use predictive analytics products and solutions that meet the specific needs of different users and skill levels from beginners to experienced analysts. With predictive analytics software, a business can:

  • Transform data into predictive insights to guide front-line decisions and interactions
  • Predict what customers want and will do next to increase profitability and retention
  • Maximize the productivity of people, processes and assets
  • Detect and prevent threats and fraud before they affect an organization
  • Measure the social media impact of products, services and marketing campaigns
  • Perform statistical analysis including regression analysis, cluster analysis and correlation analysis


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